Mad Rabbit - From Shark Tank to Tattoo Titans

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 4 June 2024

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this engaging episode of “The Story of a Brand,” Ramon Vela is joined by Selom Agbitor, Co-founder of Mad Rabbit, a revolutionary brand in the tattoo care industry.

Selom shares the inspiring journey of Mad Rabbit, from its humble beginnings in college to becoming a renowned name after their Shark Tank success.

The episode delves into the pivotal role of customer feedback in product development, the challenges of managing inventory, and the necessity of adaptability, especially during the COVID-19 pandemic.

The brand offers 11 tattoo care products, including soothing gel, sunscreen, balm, lotion, body wash, tattoo glide, repair patches, and numbing cream, with plans to expand into piercing care.

Their big focus is community building through social media and supporting tattoo artists. Selom also shares insights on future product launches.

Join us for this insightful episode, in which Selom Agbitor illuminates the fascinating world of tattoo care and entrepreneurship.

For more on Mad Rabbit, visit: https://www.madrabbit.com/

If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don’t forget to follow us on Apple and Spotify.

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Today’s Sponsors:

Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/

Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.

Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Transcript

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0:00.0	Takeaways from scaling the brand.
0:02.3	The main thing is one thing we learned early was try to learn as much as possible before you outsource it to someone else.
0:09.0	And I think reasonably we were able to do that was because it started as a box of the site also.
0:14.0	In college, you were skipping class to make this work.
0:17.0	So we were learning as we went. we learned about customer service, email marketing,
0:21.2	SMS marketing, how to build websites, how to run ads, how to run, uh, social media website,
0:26.2	just product formulation things like legal things. So we run as much as possible as we could in that
0:33.1	time period. And then after like a couple years, we've heard to like make our first few hires
0:38.4	and like we knew what questions to ask people to make sure they're right person. They're
0:43.1	the right people because hiring is actually difficult. There are some people who have great resumes,
0:49.0	which the resumes might just be full of eyes or they're just great interviewers, but then
0:54.0	they're great interviewers, but then they're great
0:54.4	interviewers, but once it's time to execute, they can't really execute. Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand.
1:14.0	Like always, we have an amazing guest and brand that we're going to feature on today's show.
1:18.8	But before we do, I want to give my main sponsor Compass Rose a special shout-out.
1:24.8	Compass Rose is an advisory firm that is supporting me throughout 2024 and I just couldn't
1:29.3	be more grateful for their support. As a matter of fact, I wouldn't be able to do the show without
1:34.1	them. But the most important thing I want to mention is why. Why I've chosen them as a partner.
1:40.9	I've connected with so many founders who tell me of the challenges that brands are facing,
1:45.2	like cash being more expensive, customer acquisition be more complicated, and so on. Bottom line,
1:51.3	it's just critical today in this market to professionalize your operations. And for that, you need
1:58.4	an operation-minded advisor with vast real-world experience.
	...

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