Elyse Oleksak - A Shark Ate My Bagel - How We Built Bantam Bagels

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 3 June 2024

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Story of a Brand Show, host Ramon Vela interviews Elyse Oleksak, co-founder of Bantam Bagels and author of the new book "A Shark Ate My Bagel - How We Built Bantam Bagels, A Memoir."

Elyse shares the remarkable journey of Bantam Bagels, from a late-night inspiration to a nationally recognized brand.

Ramon and Elyse delve into the highs and lows of entrepreneurship, highlighting the critical moments, personal sacrifices, and lessons learned along the way. They discuss the importance of human connection, the power of perseverance, and the necessity of taking risks to achieve control and success in business.

Elyse recounts vivid stories, including a nerve-wracking yet triumphant appearance on Shark Tank and the challenges of balancing motherhood with a burgeoning business.

Whether you're an aspiring entrepreneur, a seasoned business owner, or someone who loves a good success story, this episode is packed with valuable takeaways and inspiration.

Don't miss out on this engaging conversation; check out Elyse's book for more in-depth stories and insights.

For more on Elyse Oleksak and her new book, “A Shark Ate My Bagel - How We Built Bantam Bagels, A Memoir,” visit https://howwebuiltbantambagels.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify.

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Today’s Sponsors:

Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/

Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.

Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Transcript

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0:00.0	In my experience, the biggest game changer.
0:02.9	I think many people, you learn from business school about numbers and, you know, very, I guess, fact-based, like strategies or education or ways to look at a business.
0:13.9	But from my experience, the true X factor and the thing that actually solves the problems when you're when you when you when a
0:24.3	calamity arises or gets you opportunities gets you yeses when there's no data to support why someone
0:33.1	should be saying yes to you all of those reasons I think the true X factor in marketing, growing,
0:40.4	building a business is the human connection piece.
0:54.1	Hey, everyone. This is Ramon Vela, and this is another episode of the story of a brand.
0:59.9	And today I have an amazing brand and founder that we're going to feature on today's episode.
1:05.9	I'm really, really excited because I think we're going to get some really interesting information today.
1:11.6	But before we do, I'm going to do a brief shout out. Hi, I speak to hundreds of founders and CEOs of
1:18.2	consumer brands each year, and they are facing unprecedented challenges from changing consumer
1:24.8	behavior, inflation, election year anxiety, the cost of capital, and more.
1:29.9	However, finding an experienced knowledgeable advisor to help your consumer brand shouldn't be challenging.
1:37.2	That's why the story of a brand has worked with the Compass Rose team, my strategic partner, to provide relief. We are offering a no-cost solution
1:48.7	exclusively for consumer brand founders and CEOs featured on the story of a brand show, as well
1:55.6	as listeners. Whether it's to answer your questions, be that unbiased third-party sounding board, help you map out your brand's growth trajectory, or prepare your brand in financials for investors or acquisition, or more.
2:10.8	Simply fill out the form, answer a few questions, and book a one-on-one call with Rose Hamilton, the founder of the Compass Rose team.
2:19.8	This is a $500 value. The calendar is limited, so book your time now.
2:26.1	Simply visit compassroseventures.com forward slash Ramone.
2:31.6	Compassroseventures.com forward slash Ramon. Now, without further ado, let me introduce you to
2:40.3	Elise, Elise, Olexak, co-founder of phantom bagels, and author of the new book, A Shark Ete
2:49.3	Eat My Bagel. Welcome to the show.
	...

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