momentum is my big focus. Growth is not my focus. I'm always looking for what's the next thing,

right? What's the thing that just gives us a little spark, a little drive? Even if it doesn't

fully meet expectations or goals, it's giving you that that sense of kind of immediate joy or

immediate graduate, immediate ROI feedback in the loop. And so for me,

I spend a lot of time thinking about momentum rather than about the end, which some entrepreneurs

are going to listen to this and be like, she's crazy. And that's okay. You know, maybe they're

better entrepreneurs than I am. But for me, the journey is so important and so much can change. And so if you're constantly

kind of listening to the noise, like, and you have this and vision and things change on you,

whether it's COVID, whether it's a government shutdown, whether it's a major funding not

coming through, whether it, you know, like, it just can be so far away

and so much can change.

I'm very focused on the immediate here and now

and trying to deliver momentum in the here and now

that both grows the business

and generates morale for my staff. Hey, everyone. This is Ramon Vela, and this is another episode of the story of a brand.

Like always, we have an amazing guest and brand that we're going to feature on today's show.

But before we do, hi, I speak to hundreds of founders

and CEOs of consumer brands each year. And they are facing unprecedented challenges from changing

consumer behavior, inflation, election your anxiety, the cost of capital and more. However, finding

an experienced knowledgeable advisor to help your

consumer brand shouldn't be challenging. That's why the story of a brand has worked with the

Compass Rose team, my strategic partner, to provide relief. We are offering a no-cost solution exclusively for consumer brand founders and CEOs featured on the story of a brand show, as well as listeners.

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