Wikipedia's SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi's Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 2 January 2024

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2649, we explore why Wikipedia consistently ranks at the top of Google, the effectiveness of Google paid ads, and the rise of identity layering in marketing. We also make predictions for the future, including the continued growth of podcasts and YouTube, the importance of blogging, and the potential blunting of programmatic SEO. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Wikipedia's SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi's Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3) (00:43) Importance of updating content for generating more traffic (02:01) Rise in hiring editors and decrease in hiring writers (03:06) Discussion on Iman Godzill's content strategy for social media (04:46) Potential challenges with making money online content (06:00) Effectiveness of Google paid ads and revenue generation (07:27) Predictions for 2024: identity layering and podcast popularity (09:19) Continued pushback on management of ad spend (09:55) Agencies needing to add more value to justify percentage fees (10:31) Neil predicts that people will spend more time on less popular social networks. (11:20) Neil explains that less popular social networks may have higher ROI. (12:33) Eric predicts that YouTube will continue to be a dominant platform. (13:35) Neil highlights the benefits of blogging for website traffic. (14:22) Neil emphasizes the importance of creating unique content. (14:58) Eric believes that black hat SEO tactics will be less effective. (15:14) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	All right, so this week's marketing 101, Neil's going to kick this one off. Hook us, Neil. Give us a hook.
0:06.0	Sure, so the first hook I have for you, and I'm pulling up my screen. Is why Wikipedia always ranks at the top of Google?
0:18.0	Yes, thank you very much. I was trying to find out the tab.
0:21.0	Why do we always see Wikipedia Rankin at the top of Google? And you know a lot of people assume it's backlinks, but when I compare Twitter with Wikipedia, it's not things like domain authority or anything like that because Twitter generates roughly
0:34.4	676 million organic visitors versus 2.1 billion for Wikipedia, but Twitter has a higher domain authority
0:41.9	than Wikipedia.
0:44.0	And when you think about it, we all know that you don't have
0:48.6	to have a lot of content to get traffic,
0:50.5	you have to go up to the right keywords.
0:52.4	But creating content just in and of itself,
0:55.7	Twitter has a lot of content that's been created on a daily basis, it's not enough. What it really is is
1:01.2	Twitter is continually pushing out new content. Wikipedia is pushing
1:06.9	out new content but most are new content is updating their old content. Even Forbes
1:11.7	they're spending more time updating their old content. Even Forbes, they're spending more time updating their old content. So when we looked at a
1:16.1	chart and the chart ended up breaking down top performing websites and what they're doing, as you can see,
1:23.5	they spend more time, 68.9% of the time updating their,
1:28.5	they spent 68.9% of the time updating their content versus 31.1% of time.
1:34.8	And when I say top performing organic ranking sites,
1:38.8	these are sites that have grown their traffic,
1:40.8	SEO traffic by at least 50% a year consistently over the four years so
1:46.1	50% another 50% another 50% another 50% so it's compounding on top of that
1:52.2	these sites had a minimum traffic level of at least 10,000 visitors
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.