AirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 1 January 2024

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2648, we delve into the most recent marketing trends. We spotlight the achievements of companies like Airbnb and Ollipop, which have pivoted from paid ads to fostering creator partnerships and generating organic content on platforms like TikTok. Furthermore, we explore the declining click-through rates in search results, underscoring the necessity for marketers to embrace unconventional approaches. Additionally, we debunk the notion of "parasite SEO" and stress the significance of adopting long-term strategies. The episode wraps up with a conversation about pioneering brand deals, exemplified by Prime's collaboration with Patrick Mahomes. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: AirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3) (01:36) Ollipop's revenue growth through creator partnerships and organic content (03:02) Airbnb's shift from search ads to brand marketing (05:09) Analysis of falling click-through rates in search queries (07:12) Critique of the trend of "parasite SEO" (08:35) Importance of long-term, white hat SEO strategies (09:14) Increase in companies leveraging digital marketing (09:53) Andrew Chen's "law of shitty click-through rates" (09:56) Conclusion on the changing landscape of marketing strategies (10:56) Neil Patel and Eric Siu's unique approaches to generating leads (11:33) Importance of getting creative in marketing strategies (12:05) Example of Logan Paul and KSI revolutionizing brand deals (12:54) Discussion on the innovative partnership between prime and Patrick Mahomes (13:15) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	All right now.
0:01.0	All right, so for this episode we are going to be talking about the latest marketing trends
0:05.1	and guess what?
0:06.1	I'm going to start us off first.
0:08.1	So Neil, there's this trend right now where you see companies like AirB and B and you see companies like Air B&, and you see companies like Olypop.
0:14.5	You know Olypop?
0:15.5	Like the sparkling water drink?
0:16.5	You know what I'm talking about?
0:18.0	Yeah.
0:18.7	Okay.
0:19.7	So guess their revenue from 2021?
0:21.3	What do you think it was? I don't know. Okay, $30 million. Now guess they're
0:25.6	2023 revenue? 300 million? Close. I guess the way I said that made it, you know, 200, 200 million, right?
0:36.0	Yeah. And so here's the thing, this is a, this is a tweet from Alex Garcia over here and we can,
0:41.1	we can actually react to this one this is a almost like a
0:43.6	reaction as well do you see my screen okay you can see my screen. Yeah.
0:53.0	So, okay, so here's what happened.
0:55.0	Their revenue 2021, 31 million, and in 2023, 200 million, and it says they did what no other
1:02.0	DDC brand would do. They ditch paid ads in 2021 and instead they went all in on creative partnerships and organic content on Tik-talk. So they hired a creator named Sarah Crane who took over to Ali Pop account, blah blah.
1:12.6	So you can see a Tik-talk account over here, if you're watching on YouTube,
1:15.4	has 324-K followers.
1:19.5	And you can see Sarah Crane, who I believe is a full-time employee over here, you can see she's the one making
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.