Why Your Website Needs The 5 W’s

The Tai Lopez Show

Tai Lopez

Business

4.8 • 6.9K Ratings

🗓️ 3 July 2019

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Get a trial month of hims for just $5 today right now while supplies last. Go to forhims.com/taiVisit netsuite.com/tai to download your FREE guide, “Seven Key Strategies to Grow your Profits”Check out lightstream.com/tai to learn about your best loan ever.Go to lumen5.com/tai and you’ll get 50% off your first month. “It’s good to convey your authority, but it has to be authority that translates to how you can help the customer.” - Tai Lopez(click to tweet)Marketing is storytelling. And the core of storytelling is simplicity. Take Apple for example. If you visit their website, you will find they are driving you to one product. If you visit an Apple store, the directions are simple: browse. At each customer touchpoint of their business, they are delivering a simple message for you to understand and absorb. On today’s episode of The Tai Lopez Show, we are discussing the ins and outs of the storytelling required to effectively market. From how to design your website to what content you should be posting to your personal social media pages, this discussion has answers to all marketing questions. Tune in to apply these insights, so you can ensure a long and healthy career as a marketer!Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!“Go into business in something where a large group of people wake up and say, “You know what’s the problem in my life? This.” - Tai Lopez(click to tweet)Points to Keep In MindScientific studies use babies to remove societal influence/bias from the experimentDon’t use stock photography in your marketing materialsLook at the Kardashians for influence on story and relatabilityPeople lie, but numbers don’t Use case studies on your website (ex: weight loss before/after photos)Answer the Who/What/Where/When/Why of your business on your websiteImplement urgency into your product messagingAnalyze minutes watched instead of views when interpreting your video contentConfucius said: “The man who chases two rabbits catches none.” Follow Jay Samit to learn about internet disruptionPosition the messaging to answer why the customer should careLearn more about your ad choices. Visit megaphone.fm/adchoices

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Transcript

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0:00.0	Go into business in something that a large group of people
0:04.3	every day wake up and go, you know what's the problem in my life?
0:08.3	This.
0:17.0	So, I'm going to share with you a couple things that I've been thinking on.
0:21.4	So this is something that I haven't talked about too much before.
0:24.5	Some of it I have, but I was back there and they were doing an interview
0:28.5	and they were asking me about personal branding and is that important?
0:34.0	And think of it this way. They did a test.
0:38.0	They showed two pieces of paper to an audience. One had a human face on it
0:44.7	and one had whatever, like waterfall or something like that.
0:48.7	Some scene from nature. And they used this software technology called
0:54.0	eye tracking software. So you don't ask people what they're interested in.
0:57.8	You literally can track where their eyes move.
1:00.8	That's a good way to know if your girlfriend really likes you, right?
1:04.0	You put that software on her, go to a bar.
1:06.8	If she's looking at all the other dudes and not you, she probably doesn't like you.
1:13.2	Vice versa, boyfriend. So this audience here of humans, something like 90%
1:22.1	looked this way. And very few looked this way.
1:26.7	Let's say 90% looked at the human face. 10% looked at the pretty picture of nature.
1:33.2	Now the interesting thing, this audience wasn't entrepreneurs.
1:39.0	It wasn't adults. It was nine month old babies.
1:44.0	The reason they use babies is because babies tell the truth.
	...

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