Most people believe that success comes from being authentic and staying true to who they are.

But what if the identity that you call your true self is actually the thing that's limiting

your performance?

My guest today is Todd Herman, globally recognized performance strategists and mental conditioning

coach who has spent over two decades now working with

Olympic athletes, Super Bowl champions, UFC fighters, Fortune 500 CEOs, and elite entrepreneurs.

He's the author of the most amazing book called The Alter Ego Effect, and that's a groundbreaking

book that's rooted in cognitive performance,

research, identity theory, and neuroscience. Todd teaches us that you don't rise to the level of your

goals. You perform to the level of the identity that you step into. In this episode, we're going to

explore identity-driven transformation, symbolic embodiment, and the

neuroscience behind self-distancing. We're going to unpack why overcoming fear and hesitation

isn't about fixing your flaws. It's more about activating a consciously designed alter ego

that allows you to access courage, clarity, and conviction on demand.

Personally, this conversation is extremely fascinating.

Why?

I've been speaking to you from this standpoint of my alter ego known as the dragon.

I'm very, very excited to deep dive into the dragon's lair today.

Have you noticed that the world that we live in has been doing most of the thinking for you?

That your beliefs, perceptions, reactions, fears, and doubts have been shaped by unsolicited

outside noise?

How easy it's been for you to slip into that default sleep walking mode and label it as life and

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