Why your sales copy sucks. The pen is mightier than the sword.

Words are how we convey emotion, convey meaning, convey the very thoughts of a time and place.

Words exist beyond our lifetimes and beyond the page.

The written word also happens to be the most direct way to connect with your audience,

but 95% of sales copy is terrible. Take a guess as to why. Is it because it has too many words? Is it

too complex? Is it just plain boring? Here are the four reasons that your sales copy sucks.

It is not customer focused.

People are used to seeing a lot of companies advertise copy that is focused on themselves rather than the customer.

Most people don't care for your company's achievements.

They would rather read about how you can help them with their problems.

Most entrepreneurs write from an egoistic perspective versus getting into their client's ego and focusing on their problems. Most entrepreneurs write from an egoistic perspective,

versus getting into their client's ego and focusing on their needs. So you should focus on

what your customer's problems are. What are they looking for? Your copy is not conversational.

Remember that copy is the spoken language in written form. This means that to connect with your

readers, you should write in the same way that you speak. The casual tone is fine because

you want to be conversational with your reader. Cheap copywriting mindset. This is an issue when

entrepreneurs spend more time on the aesthetics of their website, but don't pay enough attention to the details in their copywriting,

such as the specific words they use and what message they're actually portraying.

It is as if they're being thrifty on the written portion of their sales, and don't put effort into monitoring what works and what doesn't.

Controlling copywriting mindset.

This is to assume that your customer knows just as much as you do,

knows your products or features,

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