There are a lot of fish oils on the market that are contaminated, oxidated, and not enough therapeutic value.

Some of the data points you can even see on the label, you can start by finding something that has enough concentration of what you're trying to get.

That's a good starting point.

The oxidation, unless they work with a third-party lab, like the IFAS International Fish Oil standards, to actually measure it. You don't have it. But if you chew the capsule and if you like really taste like fish and you're like, wow, like you wouldn't go to a sushi

restaurant eat fish that was like that. And you would never have like, oh, this is like horrible

piece of salmon. I'm like chewing it down. And your liquid fish oil shouldn't be that way either.

It should taste of fish because it is fish. But it shouldn't be that burning heart rate sensation of rancidity

that fish can come.

Why are kids in Europe healthier than kids in America?

Why are they less inflame, less anxious, and more resilient?

And what role do food, parenting, and supplements actually play?

Well, today's guest is Oliver Amdrup.

He is the founder of the science back supplement company Peoria, one of the leaders in transparency and purity in the world.

And in today's episode, we dive deep into why kids in America are falling behind and what European parents are doing differently.

What are the biggest environmental toxins sabotaging children's health?

Oliver's Touchstone product at Peoria's Omega-3s.

And he goes over how to spot a poor quality fish oil.

There's an at-home test that you can do that will spot if a fish oil is rancid.

Also, he teaches us what labels to look for when you buy a fish oil, as well as what

to look for on supplement labels to protect you and your family. We also learn about why the

supplement industry is the way it is and why so many companies out there are tricking you

with greenwashing and lacking transparency. We also go over Oliver's number one tip for building healthy kids from day one without going

...