Why Your Engagement is Dropping & What To Do About It | S2 E6

Full-Time Influencer Podcast

Tina Lee

Education, Business, Entrepreneurship, Marketing, How To

5 • 673 Ratings

🗓️ 21 February 2022

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you been agonizing over your engagement recently? Here’s why you shouldn’t be so quick to panic. Across the board, many accounts are experiencing the same exact thing. With continuous platform updates and changes in follower behavior, a dip is only natural. But it can be amended by implementing the right knowledge and mindset. In this episode of the Full Time Influencer podcast, I walk you through why your engagement sucks and the steps you can take to get it back on the right track for linear growth.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/season-2-episode-6

Sources mentioned:

FTI post mentioned: Should you delete your account and start over?!

Account mentioned: @ariel.land

-----------

Timestamps:

(1:33) - Creator worth is not based on numbers

(4:39) - Instagram changes affecting feed and platform

(8:48) - Platform changes and increased competition decrease reach

(12:03) - Large break from social media leads to engagement dip

(20:01) - Lack of reels is main reason for engagement dip

(25:10) - Mindset important, don't let numbers determine self-worth

-----------

Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

Transcript

Click on a timestamp to play from that location

0:00.0	Have you seen your engagement plummet lately? Don't worry, you're likely not alone.
0:04.7	From what I have observed across the board, most accounts are experiencing a slight or even
0:10.5	large dip in engagement right now as of the last few months. I myself have seen a reduced
0:16.5	in reach and engagement, but I'm not concerned. And today's episode, I'll explain why.
0:28.1	Welcome to the full-time influencer podcast. I'm your host, Tina Lee, and I'll be sharing
0:32.5	industry knowledge and social media tips through weekly interviews with established creators
0:36.6	and Q&A sessions. Our goal is to help you decode social media become through weekly interviews with established creators and Q&A sessions.
0:38.3	Our goal is to help you decode social media, become a full-time influencer, and do what you love
0:43.1	for a living. Let's dive in.
0:49.1	Hello creators, welcome back. I haven't done a solo podcast episode in a while because I've been very, very
0:55.0	busy traveling through Switzerland and Norway. And so today I'm really happy that I have time to
1:00.0	properly sit down in a quiet room and record this episode for you. Today we're going to tackle
1:06.3	a kind of tough conversation of why your engagement sucks right now. And I know nobody wants to hear this.
1:14.2	Nobody wants to go through this. I totally understand you because I'm right there with you.
1:20.3	But first, before I even say anything else, I just want to say this loud and clear. Your worth as a creator is not determined by your numbers.
1:32.3	Okay? Your worth as a creator is not determined by your numbers. It's so easy to see these numbers go up and down because these are essentially one of the very visual ways that we can measure our success
1:47.6	or whether our content is doing well, quote unquote, or not.
1:52.1	But the truth is it's not a reflection of how good you are as a creator, of how good
1:59.4	that piece of content is.
2:02.6	Most likely your content is just continually improving over the years. But overall, the reach in terms of engagement
2:07.9	rate is likely going down a little bit. And we'll talk a lot more about why that is and all of that.
2:13.8	And so it's just very important to remember this. and I know it's easy to have your emotions be so
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Tina Lee, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tina Lee and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.