Using Pinterest to Increase Traffic & Income (Ft. Kate Ahl) | S2 E5

Full-Time Influencer Podcast

Tina Lee

Education, Business, Entrepreneurship, Marketing, How To

5 • 673 Ratings

🗓️ 16 February 2022

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

As a digital content creator who is more heavily reliant on social media platforms such as Instagram, you might have thought about expanding your content to Pinterest, only to quickly abandon the idea because it seemed impossible to comprehend and decipher. Kate Ahl, the grandmaster of all things Pinterest, would be the first to tell you that this is a huge mistake and you are quite literally leaving money on the table! Tune into this episode of the Full Time Influencer Podcast to learn how you can take advantage of Pinterest and increase your traffic and income.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: www.fulltimeinfluencer.co/blog/season-2-episode-5

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Timestamps:

(2:38) - Pinterest journey and growing passion for the platform

(6:58) - Pinterest is a search and discovery platform

(9:18) - Creators for traffic, suitable demographics and popular topics

(12:48) - Best ways to approach Pinterest for various niches

(18:03) - Pinterest's adaptation to video content in 2022

(39:51) - The importance of follower count and expected growth

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

Transcript

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0:00.0	The way you get a follow on Pinterest now is really through Idea Pins, that call to action on the end slide.
0:07.0	So a year ago, I would have said, don't even worry about followers.
0:10.7	They just kind of happen.
0:11.9	But on Pinterest, it's kind of hard to get a follower.
0:14.5	Now that they've introduced Idea Pins and they have this final slide, we see the follower growth increasing.
0:22.7	But that doesn't necessarily correlate to impression or click increase. So you have to kind of take the metrics of follows,
0:29.3	impressions, saves, and clicks kind of as different types of engagement and measure them all separately, not necessarily together.
0:45.6	Welcome to the full-time influencer podcast. I'm your host, Tina Lee, and I'll be sharing
0:50.1	industry knowledge and social media tips through weekly interviews with established
0:53.7	creators and Q&A sessions. Our goal is to help you dec and social media tips through weekly interviews with established creators
0:54.2	and Q&A sessions. Our goal is to help you decode social media, become a full-time influencer,
0:59.7	and do what you love for a living. Let's dive in.
1:06.7	Hello, welcome back. Today we have an expert in Pinterest. We have Kate on our podcast to tell us a little bit more about this platform. So hello, Kate, welcome.
1:18.5	Hello, it's so nice to be here. Thanks so much for having me on. Thank you for coming on. So usually before we get into all of the juicy details, I like to ask my guests just to introduce
1:29.9	themselves briefly, maybe to these sentences about where you're from and what you specialize in.
1:34.8	Yeah, so I run a company called Simple Pin Media. We're a Pinterest marketing agency, and we specialize only
1:41.0	in Pinterest marketing. We have a team out here in Portland, Oregon.
1:45.3	We work with lots of clients and lots of students as well to help people figure out how to use Pinterest in a way that serves the end goals of their business and doesn't make them feel overwhelmed.
1:55.2	So we've been doing it for eight years now, which makes me feel a little bit like a Pinterest historian.
1:59.8	And we watch all the
2:01.2	trends and see everything that's happening. Yes, and I know you have a Simple Pin Media podcast
2:07.4	because I actually used to listen to that years ago when I was just starting. This was five years
	...

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