Why Your Branding Needs to Take a Digital First Approach with Allison Ellsworth: An EOFire Classic from 2021

Entrepreneurs on Fire

John Lee Dumas

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4.8 • 4.1K Ratings

🗓️ 13 October 2024

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Allison Ellsworth is the Co-Founder and Chief Brand Officer of Poppi, the leading prebiotic soda infused with apple cider vinegar for a happy gut. Along with being a full-time mom, Allison has grown her business rapidly. Since its inception in 2015, Poppi has expanded to national retailers and become a best-seller on Amazon. Now, Poppi is the #1 fastest growing brand in the SPINS Natural Channel functional beverage category. Prior to creating Poppi, Allison worked as a landman in the oil and gas industry and attended the University of North Texas.

Top 3 Value Bombs

1. You can be successful and have a family at the same time.

2. Be strategic and work with the influencers of the influencers.

3. Being authentic is the key. Identify what works for each platform, and once you go viral, you have to continue doing what works.

Be Gut Happy, Be Gut Healthy. Drink Poppi - Drink Poppi

Sponsor

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Transcript

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0:00.0	Who's Reddy's rock today Fire Nation?
0:04.0	JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot Podcast Network,
0:09.0	the audio destination for business professionals with great shows like Hustle and FlowCharts.
0:13.7	Today we're pulling a classic episode from the archives and we'll be breaking down why
0:17.1	your brainy needs to take a digital first approach.
0:20.8	To drop these value bombs I brought to Allison Ellsworth in the Eoffire Studios.
0:24.4	Allison is a co-founder and chief brand officer of Poppy, the leading pre-Biodock soda infused
0:29.4	with apple cider vinegar for a happy gut.
0:32.3	In today's value Bombs Fire Nation,
0:34.0	you can be successful and have a family at the same time.
0:36.0	Be strategic and work with the influencers of the influencers
0:39.0	and being authentic is key and oh so much more.
0:42.0	And a big take of a sponsor sponsoring today's episode goes to
0:44.3	Allison and our sponsors. The next wave your chief AI officer hosted by
0:49.8	Matt Wolf and Nathan Lands is brought to you by the HubSpot Podcast Network, the audio
0:54.2	destination for business professionals.
0:56.2	Matt Nathan are leading AI creators in your guiding light in the AI and technology frontier.
1:01.3	AI technology is transforming the way we do business
1:03.6	and the media landscape is fragmented. The Next Wave strives to be the leading
1:07.8	podcast on AI Technology and how you can apply it to growing your business.
1:12.4	Listen to the next wave, wherever you get your you can apply it to growing your business.
1:12.6	Listen to the next wave, wherever you get your podcast.
	...

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