Welcome back to the Art of Online Business podcast.

Have you ever been curious what brand storytelling is and how it can help grow your business

and how you could even fit in something called digital storytelling into your funnel to increase conversions?

And if you have, like, I've been curious.

I know about you, Jamie.

Yeah.

This is going to be a good episode for you. One, because... Like, I've been curious. I know about you, Jamie. Yeah.

This is going to be a good episode for you.

One, because right across the screen from us, if you can't see, please go to the show notes below on whatever audio platform you're on right now and click over to YouTube.

But Michelle Knight is here.

And she's going to share about this, of course, and who is she?

She's the founder and CEO of Brand Mary, a brand strategy and marketing company that helps

small business owners build a brand that is authentic, intentional, and profitable.

I love the P word.

Michelle's dedicated to helping entrepreneurs and small business owners create a brand that reflects their unique personality,

values, and mission.

And today, along with my wife, Jamie, thanks for being here too.

Michelle, thanks for being here.

And thanks for helping us figure out how to work digital storytelling into our funnels so we can

be more relatable. It's my pleasure. I love talking about this topic, so I'm jazzed. Sweet. Well,

I kind of ask you this question before we hit record for our previous episode, but I think it goes right here at the beginning

of this episode, which is what do your clients think brand storytelling is? And then what is it

...