Okay, so hear me out. If you've run Facebook ads before and you've ended up losing money, you're not alone and it's not that Facebook ads don't work.

Here's the truth, they're actually really hard to run. And so in this episode, what to do if you've tried Facebook ads before and lost money, we're gonna demystify some things about Facebook ads and give you some hope to try again but tell you the right way and we're also going to jump into the kind of pricing you should have on your offers so they can sell and if you're like but Quojo I have pricing that's higher than something I could run ads directly too.

Well, I'll also give you an idea of three different types of funnels that could sell your offer.

All of that and coming up in this episode of the art of online business.

So by the end of this episode, you'll understand the common mistakes that course creators make when they are running Facebook ads,

what it takes to run them profitably, and how to know if you're ready to try again with the right strategy this time.

So I want to clarify what does I've tried running Facebook ads really mean?

Because we've heard that so many times from people or I've gotten burned or I've tried it before

But I just want to talk about and clarify what that means so when someone has claimed that they have tried Facebook ads

Maybe it's you but in reality maybe you just boosted a post on Instagram or on Facebook it popped up and you're like hey

I can get some more reach with it

It really sucks because like I mean like we're laughing but like I've been there like putting my hard earned cash into Facebook or Instagram ads the wrong way like it does suck so I just want to tell you that I can empathize with many of dollars that I've paid in ignorance tax, actually.

Right, right.

I feel like all of us at some point have boosted a post because it just seems so easy and like, oh, I can do that.

But really, that's like throwing spaghetti at the wall and just seeing what sticks, right?

So that's not what I mean when I say you've tried Facebook ads, but perhaps you have run ads to an offer that wasn't already converting well organically.

You want to make sure that your content is already performing.

And-

So how would you know if an offer is converting well organically already?

If people are already signing up for your lead magnet or you're getting likes, you're getting shares, comments, all of those things are showing that that people are engaging well with your content.

Or is your offer converting when you try to sell it on Instagram stories? Are you making sales if you're having to sell it inside of your DMs?

Like, are you making sales profitably?

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