Real brands don't go viral. They go unnoticed until they're undeniable. Consistency builds brands,

not announcements or PR releases. You don't need a new wardrobe or a big social media announcement

to reinvent or rebrand yourself. You just need to change your behavior. Here's how to rebrand your life and become the

person that you're meant to be. Your brand is just your reputation. So just like in high school,

you had a reputation or in middle school you had a reputation. Now people call it brand, but it's the same thing.

I'm sure there's lots of videos that you can watch on here, they're going to tell you all these sexy ways to rebrand yourself and as fast as possible and all these things. Here's the thing. The people who actually

rebrand themselves are the ones who can endure being unseen and misunderstood while they build

the new version of themselves. So for me, this was really real when I realized that I did not

have the reputation that I wanted after selling my company. We had sold our company

gym launch that Alex and I had started together. And I realized that my reputation was still stuck in

the past. It was still only aligned with who I was when we had started the company. And it really

hadn't evolved to who I was when we sold the company. People didn't know what I did. They didn't

even know that I ran the company. They didn't even know when they joined the company that I was going to be their boss. A lot of people

thought that I was just Alex's executive assistant. And so rather than getting a new wardrobe or

changing my hair color, I was like, okay, well, how would I have to show up and how would I have

to behave to be somebody who had a different brand and had a different

reputation? And what I realized is that I always had this fear of sounding arrogant or egotistical

or being a leader who was full of themselves. And because of that, I actually had really bad

executive presence, meaning I didn't show up with confidence and certainty for my team.

I didn't show up with confidence publicly.

And I didn't insert myself into conversations when I was in rooms with people with my husband Alex, who was also my business partner.

I thought everybody else knew better.

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