To the brain, losing weight feels like dying, to the extent that being heavy has become

associated with living. On a daily basis, they're experiencing the physical sensations of heaviness.

When they're getting out of bed, when they're getting into the tub, when they're bending down

to put their shoes on, at the exact same time, they're experiencing the physical sensations of being alive

because they are alive. And when being heavy becomes equated with life, then being light becomes

equated with death. And so that's why losing weight can feel like dying to the brain.

It's a deeply spiritual process, but it is inherently mental.

Most people who are dealing with food and body weight issues are addicted to struggle.

The struggle is familiar, which makes it safe to the subconscious mind.

The subconscious mind is very comfortable with them struggling to get to the goal, but not comfortable with them actualizing the goal, because to actualize

the goal would be an ending of the struggle. And who would I be if there was nothing to struggle

against anymore? What would take its place? Why do willpower and discipline almost always fail?

Well, what is up, everyone? Welcome to the Wellness and Wisdom

podcast. Today is a very special live stream. This is the first time we're live streaming in,

gosh, five years. I remember during lockdown, I did this with Zach Bush and like millions of people

saw it. So, you know, speaking of

lockdown, I think the mind, David, is a friend or foe many times. Most people try to lose weight

by forcing the body to change. But what we're going to talk about today is what if the key

to real transformation isn't just in the diet. It's not in the food. It's in the mind that created

the weight in the first place. I'm introducing David Zapizodi. He's the founder of brain flip

weight loss, how the subconscious and the conscious mind, when combined with sensory

experience of food that lives in our body, can unlock long-term weight loss through identity

...