Well, I was just curious, like, how long these ads last?

But it makes sense, right?

It's like, how big is the audience?

How much are you spending? Like, all that goes into account. But have you tried, like, still doing serious ads for your stuff, too? Yeah, yeah, I do a lot. Your serious ads are kind of like the anti-ad for you. You know, it's so funny. then people will comment, they're like, aren't you the girl that's does the funny ads though? Why are you doing serious ads? Yeah. So there's some people that buy with emotion. Some people buy with logic. Got it. So you'll do like a serious ad telling people to buy your funny ad thing. Yes. And then they're confused sometimes. But they perform fine. But the funny ads typically outperform.

Like what I've found is if I do a really great serious ad and a really great funny ad, like nine out of ten times the funny ad's going to outperform.

Like how much would you say on average it will outperform?

Up to like four times as good.

So I'll get up to four times as much sales or it'll cut it'll cut the cost to acquire the customer, you know, down to like 25%. So like if it was costing $40 to acquire the customer might cost $10 to acquire the customer. So those types of things. So I'll see, hey, if we were you doing it. You think that you say like that's the best case? No, that's on the high end. What do you think the average? On the on the on the average, what I found is it's really normal for anyone that's anybody that's going through our like challenges webinars or anybody that we've made ad for ads for that, um, have made serious ads so they at at least have a control to be able to compare.

Yep, you have your control.

It's almost always double. Really? Yeah, it's almost always double. If we've done it right, if we've done it right. And just like with any ads, you can't just say just because something's funny, it's going to perform well. You're going to put a few ads out there and you're going to test them. But whenever we have that ad that performs, it's, you know, it's going to, it's going to double.

And that's just on the kind of like,

okay, we did a decent job. But what I'm always aiming for is that 3x, 4x. That would be insane.

Yeah. I would literally, if that was true, I would literally sit here and just figure out how to be the funniest personal life.

I would. I would sit here and I would hire comedy coaches. I would just try and figure out how to be way funnier.

Right.

Because that would impact my business literally more than anything else I could possibly do.

Insanely. Because you also think,

you know, and I had mentioned on when we did the selling online, what was really cool was to see

how that the conversions actually increased on the page. It actually went up 11%. So you're

cutting the costs in half or doubling the traffic, however you want to look at it. And then

they're converting

at 11% higher. That could be everything that makes... I don't even need them to convert higher.

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