Why You Shouldn't Copy Billion Dollar Companies | Ep. #716

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 17 July 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #716, Eric and Neil discuss why you shouldn’t copy the strategies of billion dollar companies. Tune in to hear why corporations don’t have all the answers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Shouldn't Copy Billion Dollar Companies [00:42] A lot of the things big companies do, don’t make sense. [00:55] Companies like Slack have the high valuation. [01:13] They ran a commercial, but the commercial didn’t completely explain what Slack actually is. [01:50] If you are in marketing, you have to have good messaging and a good story. [02:15] Your product is not a consumer-based product and is probably more complex. [02:45] Eric watches The Man in the High Castle and he recommends it. [03:00] However, the recent marketing campaign for this show involved covering the inside of subway cars with full Swastikas. It was a confusing ad campaign. [03:30] If you don’t know the show, this campaign was probably jarring. [03:50] You have to be smart with your branding and think of long-term repercussions. [04:43] You want to answer objections. [05:00] That’s all for today! [05:02] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about why you shouldn't copy a billion dollar company.
1:01.0	So a couple of episodes ago, we actually talked about why you should
1:03.7	well how you can ethically steal slash copy for example so what what is the argument for
1:09.0	avoiding billion dollar companies Neil a lot of the things that these billion dollar companies, Neil. A lot of the things that these billion
1:13.3	dollar companies do don't make sense. For example, even if you look at the
1:17.1	smaller multi-billion dollar companies like not the Microsoft's and the Googles
1:20.4	because of course they're really out of reach. But you look at like the
1:23.2	slacks of the world who have a really high valuation. Maybe their revenue
	...

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