Most of the nation real quick, if you are a business owner that has a big, old business and wants to get to a much bigger business,

going to $50, $100,000 plus we would love to talk to you.

And if you like that or would like to hear more about it, go to acquisition.com and you can plan anywhere on the page

and talk to one of our team and see if we can help you get there.

You have to prioritize being rich, which means spending less.

Because you were not valuing the opinion of other people over your own, which because you respect your own approval more than that of other people.

You have to be willing to die to the opinion of others rather than dying to the opinion of yourself.

Welcome to the game where we talk about how to get more customers, how to make more customers, how to keep them longer,

and the many failures and lessons we have learned along the way.

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I'm going to talk to you about the 28 ways to stay poor.

And the reason I'm framing it that way is because Charlie Munger, my personal hero, had a seminal talk

that he gave multiple times on how to live a miserable life.

And the reason he gives it that way is that he believes in a process called inversion thinking, which is where you solve problems in reverse.

So for example, if you want to have a good marriage, rather than asking the question, how do I have a good marriage,

you ask the question, how would it destroy my marriage?

And then you list out all the ways to destroy your marriage and then you do the exact opposite of that.

And what's interesting is that our brains are much better at finding problems than they are finding solutions.

And so what we do is we harness this innate ability that we have to find the problems and then after finding every possible problem we can imagine,

every threat imaginable, which evolutionarily we were designed to look for, then flip that in reverse to find our solutions.

All right.

And this is a process of thinking that I've applied to business.

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