The difficulty with information is it's really valuable the day before you get it.

It is not as valuable the day after you get it.

Welcome to the game where we talk about how to get more customers, how to make more

customers, how to keep them longer, and the many failures and lessons we have learned

along the way. I hope you enjoy and subscribe.

Hey, here he is, Mr. Alex Hermosey. himself Alex White is going on. Welcome to the fighting

entrepreneur. This has been a long time coming. I'm sorry I've had to reschedule you twice,

because but I have a good excuse. We had a baby. You and I had a podcast or first one scheduled

the exact time. It was within a half an hour of the time my baby was born. I remember messaging

your assistant a day before I was like, I don't think I could have been able to be at work tomorrow.

So then thanks for finally making it here. I got so many questions to ask you.

Congrats, first of all, on all your huge success, companies selling, book, and now social media

sensation. I don't know where to start so much to ask you, dude. Tell me something. We'll start

with this. I'm going to start with a question. It's just like, what's the evil plan here?

What's the master plan? Start with the end in mind. Then I've got a bunch of questions to

kind of specifically get into it. But social media, I mean, you're doing it. This is hard work.

I'm putting this kind of content. Tell me the big vision that you're going towards.

I mean, the big vision at this point is to document and share the best practices

of building world-class companies. That's the mission of the business. That is what we're

ultimately trying to have happen. We wanted to build a business that builds businesses

because after having the three exits that we had last year, it was more around like, okay, now that

we've kind of done that, understand the process, et cetera, it's much more about buying and building

...