Why You Should Start a Subscription Newsletter In 2021 | Ep. #1570

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 24 November 2020

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1570, we bring you part one of our three-part series on paid newsletters: Why you should start a subscription newsletter in 2021! People want to learn specialized skills these days, so high-quality information is at a premium. Tune in today and learn a bunch of valuable tips for leveraging your unique knowledge through the newsletter format. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Paid Newsletters, Part 1: Why You Should Start a Subscription Newsletter in 2021. [00:36] The rise of Substack and how tech writers can go freelance using newsletters. [01:32] Why you should consider starting a paid newsletter if you are a good writer. [02:19] People want to specialize thus will pay for niched knowledge. [03:29] Once you have some traction, move to your own platform. [03:36] The value of offering people unique services above a subscription offering. [05:05 That’s it for today! [05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Substack TechCrunch Airbnb Agora Tim Sykes Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.5	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. And today is part one of three so we're talking about paid newsletters. So today's topic is going to be why you should start a subscription newsletter in 2021.
1:04.8	So I'll kick us off first.
1:06.8	So what's happening right now, at least we're recording this towards the end of 2020, but Substack has become very popular and Substack is basically like
1:17.1	it allows people to create their own paid newsletter fairly easily and you know there's a lot of people in the tech world that
1:23.5	previously were writing for companies such as Tech Crunch or maybe even their
1:27.1	product managers at companies like Airbnb and they're actually making a full-time
1:30.8	living now what they're paid newsletters we're're talking, you know, they're making
	...

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