Hey everyone, Eric Sue here and today we've got a special episode for you with April Dunford.

This is actually from our exclusive content from Marketing School Pro.

This is a preview of the episode so you're going to get 10 to 15 minutes for free.

And April Dunford, she is great. She's an expert in positioning. has helped a ton of companies and has taken, I remember one company she worked at she helped grow it to billions of

sales just in terms of helping them reposition right so I think a lot of us

have our positioning down wrong and we don't

have a process for it so April is a master of doing that so look for marketing

school pro it is basically a community with Neil, myself.

You got companies like Dreamhost, Pray.com, and more.

But what we got there for you inside is subscriber only content, so exclusive interviews, recordings, archive content and there's also going to be a monthly

Ask Me Anything with Neil and myself and also comprehensive monthly podcast show notes so you can take it or give it to your team let

them use it and you have ad-free episodes as well as well as a community group

where you can engage with your fellow marketing school community members.

In the future we'll have other things coming, other goodies coming as well.

But look, if you're interested, look, just check out this free episode first and if you're like, man, this might be worth checking out.

It's only $1 and you can cancel in 14 days and you just lose a dollar.

Or if you actually think it's really valuable. You know per year we would charge you

basically $300 per year and all you have to do is go to marketing school

the I.O slash pro again marketing school the I.o slash pro. I am going to go away now and let you enjoy the first 10 to 15 minutes of this

interview with April Dunford. Enjoy and we will see you on the other side.

All right, so this is a talk about positioning.

In my opinion, it is one of the most powerful tools that we have at our disposal as startup people and yet it is what I would

...