My guest today is Dr. Cal Newport. He has never, ever been on social media before.

Seems like they are engineered to really distract you.

It's even early on, this was clear that social media made money off your attention.

There has to be other reasons why you kept saying no, no, no, to social media.

No one really had a good reason why I should be signing up for it. That definitely caught my attention.

Wouldn't you see TV as a distraction similar to what social media would be?

I was really starting to get concerned when I saw people constantly pulling their attention

down to that phone and yet it also seemed to be capturing so much of people's time and attention

that for someone who made a living with my brain I was very, very wary about this.

There is a benefit to social media even for a guy like you what you think is social media.

When I'm using the term I'm thinking about attention economy platforms where your data time

and attention is the primary problem to sell. There's a part of me that fully agrees with you.

The way I think about things through my digital minimalism perspective is there's not

something I really value in life for which any of those platforms is a really big way.

My guest today is Dr. Cal Newport who got his PhD from MIT. I whispered to him earlier.

I said, I learned how to spell MIT in my 30s. Again, PhD from MIT's written seven books,

two of which are New York Times bestsellers. He has tens of millions of views on social media

on YouTube. There's only one kicker. He has never, ever been on social media before.

We're going to find out today that in the next 60 minutes can we convince this man to open up

a Facebook and a Twitter profile? No one has been successful yet. Let's see if we can pull it

off or not. With that being said, Cal, thank you so much for being a guest on my team.

Yeah, thanks for having me on. Let's see if you can get me over to the dark side.

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