Why You Should Produce Less Content | Ep. #1003

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 30 April 2019

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1003, we discuss why you should, like us, produce less content. Tune in to hear why text-based content isn’t worth the trouble. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Should Produce Less Content [00:35] We have found that it is harder to rank when doing content marketing. [00:47] Writing regurgitated information just doesn’t cut it anymore. [01:03] So, now, we produce less content, but make sure that what we do produce is of the highest quality. [01:10] It’s not as competitive for video and audio content. [01:25] Eric and I have produced less text content lately. [01:40] Just because something works for us, doesn’t mean it will work for you. [02:10] In the tech space, there is a lot more noise and it’s harder to stand out. [02:24] Find new and novel topics in order to make a splash. [03:04] You can always repurpose audio and video content to make more text-based content. [03:49] That’s it for today! [03:53] Don’t forget to check out Single Grain for more info about our live event in June. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eritt Sue, and I'm Neil Patel.
0:57.0	And today we're going to talk about why we produce less content
1:00.0	and you should too.
1:02.0	So in general, what we found is if you look at
1:05.4	content marketing it's harder to rank it takes longer to rank there's over a
1:09.7	billion blogs that's roughly one blog for every seven people that's too much content.
1:14.3	So what we found is writing regurgitated information even if they haven't seen it
1:18.9	before it doesn't do well anymore social shares have been dying down since 2015 from all the stats and
1:25.2	data that I've dug up. So what we focus on now is producing less content but the
1:30.5	content we do produce has to be amazing in quality.
	...

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