Get ready for your daily dose of marketing strategies and tactics from

entrepreneurs with the guile and experience to help you find success in any

marketing capacity. You're listening to marketing school

with your instructors Neil Patel and Eric Sue.

All right guys before we start we got a special message from our sponsor.

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to improve your load time. Welcome to another episode of Marketing School.

I'm Eric Sue, and I'm Neil Patel.

And today we're going to talk about how to monetize a podcast.

So the easiest thing you can do, easiest thing you could do is run ads. So what does that mean exactly?

So let's say you're getting a million downloads a month. So I'm going to do this over here.

You charge on a CPM basis, cost thousand impressions so if you get a million

dollars a month and let's say the CPM is $33 that's kind of the average right

now and you're running one ad on your podcast if you're getting a million

downloads a month you can make $33,000 a month, multiplied by 12,

that's $400,000 a year. If you do two ads, you can double that. That can become $800,000.

That's the simple math behind it. That's running an ad. But the reason we don't really run ads on this podcast

is because we know it can be disruptive and also we want to make sure we can

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