Why You Should Only Stick to One Marketing Channel | Ep. #762

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 1 September 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #762, Eric and Neil discuss why you should stick to one marketing channel. Tune in to hear why focusing on one channel is so important. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Should Only Stick to One Marketing Channel [00:36] When Eric has tried too many channels at once, he has failed. [00:50] Doing too much spreads you too thin and can lead to disastrous results. [01:06] Focus on the thing that is most successful. [01:30] Marketing is not just one channel, it has to encompasses everything. [01:50] Each individual should focus on their strongest skill set. [03:10] Neil is not great at Instagram, so he doesn’t bother with it. [04:00] Look at the most successful marketers. They crush it at social media, but they don’t ignore the other channels available (they just have another team member take care of it). [04:19] That’s it for today! [04:34] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about why you should only stick to one marketing channel.
1:01.0	So I'll speak from personal experience. When I think about all the
1:04.9	times that I've tried so many different marketing channels at one time, I have always failed. When I think about the days where
1:10.5	I was at online education startup.
1:13.7	We focused, we put most, almost all of our dollars into one channel.
1:17.6	That was YouTube advertising.
1:19.2	In the beginning I tried to do a bunch of things and I quickly realized like that that wasn't going to work and I had to focus our efforts on the one thing that that seemed to have a lot of traction so I bet the entire farm on that right now when I came into the single grain for example we tried to do a bunch of different things too.
1:33.2	It didn't work out and what I found was that content marking ended up working out the
	...

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