How Many Marketing Funnels Do You Need | Ep. #761

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 31 August 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #761, Eric and Neil discuss how many funnels you need. Tune in to hear why more funnels doesn’t always equal greater success. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Many Marketing Funnels Do You Need [00:40] ConvertKit and Drift are useful funnels. [00:55] Using too many gets confusing. [01:11] Neil has one marketing funnel. [01:27] He segments inside the funnel, so by segmenting he can pitch offers based on the path the customer follows. [01:44] Even people who love funnels, tend to pare it down to one main funnel. [02:08] With too many funnels, you can easily lose track of things. [02:44] Once you have one advanced funnel, it’s easier to improve upon it. [03:08] Testing and improving on efunnel is better than having multiple, complicated funnels. [03:40] Base your upsells and downsells from the info gained in the first funnel. [03:55] Make your funnel like a “Choose Your Own Adventure”, so it can be personalized to each visitor. [04:25] It’s important to see how people interact with your brand. [04:44] That’s it for today! [04:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how many funnels do you actually need.
1:01.0	So let me add some context first
1:03.0	preface this with saying like God nowadays there's so many marking tools out
1:06.7	there's you know there's a convert kit which is actually convert kit still we
1:10.8	talked about the rebranding thing last time but their convert kit and then you
1:14.5	know drip there's all these other ones it's like oh you build this funnel and
1:17.7	then from there you have to you segment them and put them into like this up cell
1:20.6	funnel and then this other funnel over here and then it starts to get really confusing and then just think of it like you're interweaving like this crazy
	...

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