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Marketing School - Digital Marketing and Online Marketing Tips

Why You Should Hire Developers as Marketers | Ep. #589

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 12 March 2018

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #589, Eric and Neil explain why you should hire developers to work as marketers. Tune in to hear why developers are so good at marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Should Hire Developers as Marketers [00:35] Neil think developers are really good at understanding data and making changes. [00:54] They are amazing marketers because they are creative, make changes, and run tests without relying too heavily on others. [01:04] Marketers on the other hand, may have good ideas, but have to figure out how to get them implemented by someone else. [01:26] During Eric’s time at Treehouse, the CTO was a developer who would help him get things done. [01:36] The CTO didn’t know marketing, but learned as he went. [01:52] Engineers/Developers are self-motivated. [02:27] What Neil loves, is that they believe in the “quick and dirty” approach. [02:53] The one danger in hiring developers as marketers, is that they will sometimes run a lot of bad tests and you will lose revenue. [03:22] When you run a test and things go wrong, you will absolutely lose money. [03:52] Make sure that you have an individual contributor and also managers. [04:30] Neil thinks you should be paying $150,000-$200,000 for a good developer who understands marketing. [04:41] It doesn’t make sense for you to hire someone into this position unless you already have a business that is producing millions in revenue and you need more growth. [05:10] You don’t always have to pay a lot for good talent, but those with experience will cost more. [05:25] That’s all for today! [05:28] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your load time.

0:51.6

Welcome to another episode of Marketing School.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about why you should hire developers as marketers.

1:02.0

So Neil, you've been doing this for a long time.

1:03.8

I mean, what are your thoughts around this in general?

1:06.1

Developers are really good at understanding data

1:09.4

and they're able to make changes.

1:12.1

I was talking with one of my buddies who's a newer friend of mine, his name is David.

1:16.4

He used to be a growth engineer slash marketer at Facebook and charged a lot of stuff with push notifications and getting people back.

1:24.0

Engineers not only can be creative, but they're amazing marketers because they can go and do the

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