Why you should give away your best content for free | #AskDavidMeltzer 28

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 28 February 2021

⏱️ 3 minutes

🔗️ Recording | iTunes | RSS

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Summary

You don't build your community, your community builds you. The more content and value that you can give away, the easier it will be to grow your community. Give them what you afford to give away. Be abundant with your content, consider what content you have that will stimulate people to join your community, transitions their interest, shares a vision with them, and then figure out what content you have will guarantee them profit. Once you figure that out, you can charge start charging them for your content. Make sure you guarantee them the value that you are providing. If you are offering more value than you are receiving, why wouldn't they want to do business with you? If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at [email protected] of you asking me a question and I will answer it for a future episode! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	I just finished writing my book.
0:01.4	I just got it formatted and we just did all the work
0:04.1	on it yesterday, cover and stuff like that.
0:07.5	So I'm looking at offering it as an opt-in,
0:11.0	as well as putting it on my website
0:13.4	and charging people for the book as well.
0:16.8	So that's something that I want to put on the website
0:19.6	and something I'm offering as an opt-in,
0:21.6	but I'm also offering four MP3s that go along with it,
0:26.4	just to kind of help people activate
0:28.7	that free kind of session within the book.
0:32.0	So I'm wondering, is that something that is workable?
0:35.2	Or should I just focus on just offering it as an opt-in
0:38.2	and not selling the book as well?
0:40.9	Or would you do both?
0:42.6	Yeah, I would do both.
0:43.5	I utilize, you know, freemium, I was like,
0:46.4	blessed to be able to afford to give everything away
0:48.4	for free and then having available to buy
0:51.7	the people that don't want an extra copy for free
0:54.3	or they want to buy it for their friends
0:56.4	or they want to donate books somewhere.
	...

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