On this episode of the Playbook, I had persona-sized CEO and founder of CocoKind, and we're going to talk about not only what it takes to be successful, passionate, profitable, and purposeful on what you do, but to combine it with kind.

And what is the best pairing advice that Priscilla had received as a child, and now will utilize as a parent?

Join me for all of this more on the Playbook.

This is Entrepreneurs the Playbook. For each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success, and what made them champions on the field and in the boardroom.

I'm your host, David Meltzer.

I am so excited we have Priscilla Sy. She's the CEO and founder of CocoKind, and she is a very kind person, but her background is dynamic.

And Priscilla, I wanted to have you on because not only is CocoKind such an extraordinary company, but I was looking at the combination of your background.

I love other buckets and say, oh, you know, she's awarding grad, and so she's an academic person, or she's this creative artist that the one thing that stood out for me that I never would have expected by seeing your picture and meeting your bio is your door knocker.

You're a straight out hustler. You are workforce. You are a Dave Meltzer girl that will go out there and make it happen.

You're a huge audience genius and creativity. Where did that come from that you literally just, you know, knocked on the doors of targets and whole foods and, you know, whether it was grind or grit, you were going to get it done and get your products into those doors and get them their opportunity that they deserve.

Yes, no, I mean, I think that's, I think that's going to key key reason for success here. I think, so I come from an immigrant family. My parents are both from Taiwan and immigrated here to pursue their education.

And my parents very much like live the American dream did well for themselves works super super hard.

Just always grew up with this mentality that like you have to work so hard and like put in your time, put in the effort.

And that's what really they they encouraged us to do. You know, I think a lot of Chinese families can can relate to just the, you know, you hear a lot of the Tiger mom stories, but that's very much the family that I grew up in.

I think what's really symbolic of like that that type of police is went for all of the children and my family, my parents really forced us our first job to be working in quick service restaurants and we wanted to work in we were born here.

We, you know, had just such an amazing upbringing and we're so fortunate.

And I remember I wanted to work at like Nordstroms or I wanted to work at Abercrombie and Fitch and I wanted to, you know, work or work at the ice cream shop and my parents pretty much told us like you have to work at a fast food restaurant that has to be your first job.

And so, you know, my sister worked at McDonald's. I worked at thought workers McDonald's with an hiring. So I had to go to the next next next restaurant next door.

My brother worked as a dishwasher panero bread and and that was something that they they just really wanted us to learn how like the true value of money and hard work and that, you know, it wasn't going to be easy and you had to put in a lot of.

It's just your dedication, your claim it's understanding like how to earn a dollar and do that by yourself, no matter how much they were able to provide to us.

So I think I always had a little bit of that spirit. My mom is actually a small business owner.

So I feel really fortunate actually that, you know, not a lot of my friends had the example that I had growing up with a mom who worked super hard was, you know, very much equal when it came to the economics of our family.

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