What's going to everyone? Welcome back to the game. We're talking about making that cheddar,

making more money, help more people, scaling businesses, and all that fun stuff, becoming

unreasonably wealthy so that we can question the meaning of our very existence. So I will be your

host today, Alex Hermose, weird saying my own name out loud. Today I want to talk about IT,

yawn, right? Who gives a shit? Well, I want to talk about IT, yawn, right?

Who gives a shit?

Well, I think that you may want to hear me out on this because in multiple businesses that I have founded,

the biggest problem that I ran into were tactical deficiencies.

So IT deficiencies, which I'll define IT as how you gather,

store, analyze, and display data within a business. What does IT stand for?

IT stands for information technology. Two thousand years ago, information technology was a paper

and pen, right, and probably some sort of system of organizing

parchment, right, or beads, right, for an abacus for calculating. You have data, and then you have

the collection of that data, you have the analysis of that data, and then you have the displaying of that

data. Data is how we make decisions, and decisions are arguably the most important thing that you can do

in a business, which is prioritizing the resources.

Then it would follow that having an intelligent infrastructure

for gathering, collecting, analyzing, and displaying information

would be a priority.

I want to share this with you because some of you

are in this position right now where you run what I like to affectionately call a Google Sheet Empire.

And I want to be clear, I don't think there's anything wrong with that.

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