You've made and lost your money twice.

You have to make big bets in order to win big.

You have to be willing to go to zero.

How'd you get here?

It's this healthy appreciation for risk that's completely contrasted with the utter comfort with losing it all.

Not all bets are going to be good ones.

What you've done is incredibly rare and impressive.

You've gone from a couple thousand dollars to now worth $150 million. You've more than 100x. What's the next step? Are you starting a fun?

Alex Hermosey, welcome to the 10x Capital podcast. Thank you for having me. I'm honored to be here.

It's great to have you. So you have one of these stories where you've made and lost your money twice.

You went from hero to zero and now back to $150 million net worth. How'd

you get here? Jeez, I'll give you the shortest version possible. So I was a management consultant

right out of college, did well in school, did two years of that. I went to go apply to,

you know, all the big Ivy leagues to get an MBA. And one of the questions on the test was, how will a Harvard MBA help

your short and long-term goals? And I sat there for like four days trying to answer the question.

And then I just came to the conclusion that it wasn't going to help my short long-term goals,

which is probably why they asked those questions on the application. So I was like, I guess I'm going to do

fitness. Basically, what I would do is I would sign a lease and then start running ads before I even had anything built out.

And the model that I had was not very difficult to get the equipment for.

I would generate enough pre-sales from the launch to cover the entire opening of the gym.

From there, started doing gym turnarounds.

It was during that process that I lost my money twice.

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