What's going everyone? Welcome back to the game. We're talking about growing our businesses,

making more money, helping more people making products that change and improve the world.

That being said, today I wanted to talk about a little bit of a cautionary tale.

Many of us have had people in our lives who we've looked up to and have created these very strong isms or these beliefs

that they will die by. They have unreasonable or unshakable conviction that these beliefs that they

hold are true. And so I'll give you an example, and I'll tell you how this came to be.

So I'm investing in a treatment clinic, so it's a business that helps addicts recover.

My partner in that business was talking to someone who was going to kind of like advise or help

with the business in a different capacity.

He made a statement, which was,

you should never work with your spouse. He brought this up to me, because obviously Layla and I worked together, he said that this particular individual who was successful, whatever,

had worked with their spouse and it didn't work and therefore made

this rule about life. It reminded me of a different time when I went to a private equity firm.

I was introduced to the managing partner. He laughed when I came in the door because at the time

I had a mustache. I had my hair pulled back. Obviously, Leila and I were together. And he pointed to this sign on the door, which did the only three rules that we have in investments

here are no man buns, no husband-wife couples, partners, and no people from Florida.

So I think part of it was a joke or whatever.

The point is, is that people tend to have some

traumatic experience. And when I say trauma, I mean that in the literal sense, which is that you

have an aversive experience, a negative experience that permanently changes your behavior.

That's what trauma is, by the way. So if you touch a stove when you're a kid,

and then you never touch stoves again, then that was a traumatic experience. It was an aversive

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