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Marketing School - Digital Marketing and Online Marketing Tips

Why You Ought to Leverage Call Tracking | Ep. #325

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 21 June 2017

⏱️ 4 minutes

🧾️ Download transcript

Summary

In Episode #325, Eric and Neil discuss why you ought to leverage call tracking. Tune in to learn how to find out the sources of your phone calls and how tracking your phone calls enables you to see which campaigns are working and which ones are not. Time Stamped Show Notes: 00:27 – Today’s topic: Why You Ought to Leverage Call Tracking 00:34 – Call tracking is tracking which traffic source is generating the phone calls you receive 01:04 – Getting someone on phone is better that just filling out a lead form 01:24 – Neil uses CallFire for call tracking 01:38 – Eric uses CallRail where you can also set different numbers for different campaigns 01:57 – It is important to know who is coming in so you can optimize it 02:20 – You can be in control of the phone calls that are coming in 02:43 – Search for Google AdWords call tracking to find other informative resources when you’re just starting 02:57 – Call tracking is affordable and it works 03:05 – That’s it for today’s episode! 3 Key Points: You have a greater chance of getting a hold of your customers when you’re able to get them on the phone rather than having them fill out a lead form. Call tracking allows you to track which campaigns and keywords are working for you. Try call tracking because it’s affordable and it works. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to

0:46.0

dream host or Google it find it check it out and it's a great way to improve your

0:50.8

low time.

0:51.8

Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about why you ought to leverage call tracking.

1:01.0

So Neil, what's call tracking?

1:03.5

Sure.

1:04.2

Call tracking is when you get a call online

1:07.2

and if you just have the same 800 number over and over again,

1:10.2

you don't know if that call's coming from Google

1:12.3

or affiliate or a paid ad or

1:14.8

SEO or whatever it may be. Now with call tracking you can end up tracking which

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