How to Use Facebook Audience Insights to Create Highly Targeted Ads | Ep. #326

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 22 June 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #326, Eric and Neil discuss how to use Facebook Audience Insights to create highly targeted ads. Tune in to learn how you make the most out of Facebook ads by using Audience Insights and why you have to dump your generic tags in Facebook ads. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Facebook Audience Insights to Create Highly Targeted Ads 00:41 – Go to your Facebook Ads Manager and look at your Audience Insights tab 01:06 – You can target specific people using the tab 01:37 – It will help you make better ads 01:48 – You’re wasting money if your ads are not targeted 01:56 – Focus on your ROI by creating a targeted niche segment 02:12 – Generic tags do not work 02:23 – You need to be specific with Facebook Ads 02:40 – You have to target people’s interests 03:08 – Eric pulled out his Audience Insights for his Growth Everywhere podcast and he can see that 68% of his audience are men and 32% are women 03:22 – It also shows different lifestyles, relationship statuses and levels of educational attainment 04:00 – Neil advises to be careful to not overanalyze the data 04:25 – Neil tested on Facebook that women convert more on ads than men 04:41 – Just don’t look at the data and make assumptions off of it 04:50 – Eric looks at Pages Like which is helpful, too 05:12 – There’s also a purchases section which shows your audience’s purchase behavior 05:40 – That’s it for today’s episode! 3 Key Points: Audience Insights allows you to create a more targeted ad so you’re not letting your money go down the drain. Don’t over analyze the data you get and rely on what you see—do your research account for the results from your other tests. There are a lot of Facebook ad features that need to be leveraged; you can get your ROI back in no time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.0	Welcome to another episode of marketing school. I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we are going to talk about how you can use Facebook Audience
1:01.0	insights to create highly targeted ads.
1:03.6	So this tool, you know, it's free by the way from Facebook.
1:07.4	It kind of sits in the background and nobody really talks about it.
1:10.2	But if you just go into your Facebook ads manager, I'm actually pulling mine up right now,
1:15.0	there's a section called Audience Insights.
1:18.0	So if you click on the hamburger icon next to your ads manager, go to the column where it says plan,
1:24.9	click on audience insights.
1:27.0	And from there, I mean, you can basically
	...

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