Why You Need to Be Working on Hard Stuff | Ep 755

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 29 August 2024

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

"Some business owners stay stuck at the same level just to feed their own ego." In this episode, Alex (@AlexHormozi) defines hard work in a new way; as the messy, ambiguous work that is required to solve the next constraint in your business. Uncharted territory that seems impossible but is so important if you just did that one thing, all your other goals would get accomplished.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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Transcript

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0:00.0	Welcome back to the game. Today I want to talk about hard work and what it actually is, not the pseudo-manufacto bashing your chest,
0:08.7	but what it really feels like tactically in the world of an entrepreneur. The hardest work is the work that you don't know how to do.
0:16.1	And the reason this is so tough is that the vast majority of the time if I said what would it take to grow your business? If you only had one thing you could do by the end of the year and make sure that it was accomplished that if you just did that one thing all of your other goals would get accomplished what would that one thing be?
0:32.0	By the way that one thing is what we call a priority.
0:35.2	Now, the thing is that you might not know
0:37.6	how to make that one thing happen.
0:39.1	So it could be, if I had a mega brand
0:41.6	by the end of the year, all of my other issues would go away.
0:44.5	It could be if I didn't have the churn issue that I have by the end of the year, all my other issues
0:48.9	would go away.
0:49.9	If I had a good sales director that could scale the sales team, all of my issues would go away.
0:54.3	Many businesses have one thing that if you think about it long enough have enough downstream effects
0:58.5	that it would accomplish many of these other goals that you have or more likely make them irrelevant.
1:04.2	And so what we do oftentimes as an entrepreneur is we solve the problems we already know how to
1:08.9	solve.
1:09.9	And so we like
1:15.0	doing doing those because we have fast feedback loops because we know how to solve it.
1:14.0	And so it's basically like going back to level two when you're at level three
1:18.0	and you don't know how to beat that boss, you just keep beating level two again because it feels good.
1:21.0	But the thing is that the level three boss hasn't changed and he's still sitting there, Bowser, you know, with his fist and his spikes, sitting there ready to wreck you. And so the thing is that the hard work of entrepreneurship is the failure that you're inevitably going to encounter by not knowing what you're doing and then taking action steps despite that with the idea that you will eventually succeed if you don't stop.
1:46.4	And so we as entrepreneurs have to accept that that is what hard feels like.
1:50.7	It is confronting the unknown that we don't know how to do and
	...

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