In this podcast, I want to give you a couple quick tips on pricing that will make you more money if you just do the stuff that I outlined in this podcast.

Enjoy.

Have something extremely expensive to sell that you never even plan on selling. I learned about this anchoring

tactic from a friend of mine and he said listen man you can just put something on

your menu of items or services that you sell that's 10 or a hundred times more expensive.

And just by having it there, it'll anchor everything else on your menu or the rest of the

prices that you have.

And just make it something that if someone actually bought it,

you'd be stoked that they did.

But what ends up happening is that, one,

you'll sell more people on your core offer

because they have this big price anchor.

Second, it allows you to nudge up your main offers price because related to the big one,

it looks like almost nothing. I was talking to a different friend of mine and I said hey you

know you should consider just adding one of these things in and he had a

weight loss business a very generic online weight loss business and so he

added a six times higher price version of his offer.

And then the craziest thing happened.

People started buying that more than his core offer.

And when he did that, he tripled his profit overnight.

And so the thing is that it also breaks you, especially if you're starting in business,

out of this fear of raising prices by just saying hey there's no there's no way

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