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Talking Points

Why You Might Want to Add a Citi Rewards Card to Your Wallet

Talking Points

The Points Guy

Places & Travel, Society & Culture

4.8889 Ratings

🗓️ 19 March 2019

⏱️ 16 minutes

🧾️ Download transcript

Summary

Mary Hines, Citi's managing director for customer engagement and innovation, shares proprietary research behind what drives consumer loyalty, explains how customers will have more options to pay with points via PayPal in June and why Citi cards are great for everyday spend.

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Transcript

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0:00.0

Welcome back to Talking Points. I'm your host Brian Kelly. The Points Guy and sorry

0:07.9

we've taken a little bit of a break. I've been off Galavanting from

0:11.1

Colombia to Brazil and having a damn good time while doing it.

0:15.9

But we're back today to talk some points with Mary Hines, who is the Managing Director of

0:20.9

customer engagement and Innovation at City.

0:24.7

Welcome, Mary, thanks for joining us.

0:26.3

Thanks, Brian, for having me.

0:27.6

So your job includes a lot of different things,

0:30.4

but maybe most pertinent for our listeners you manage the global

0:34.1

thank-you rewards program correct that's correct and so just tell us a little bit

0:38.2

about your career what what is a career path look like to become managing one of the world's you know largest credit card

0:44.4

loyalty programs? Well I've been in loyalty for over a decade now. I love

0:50.1

points and I think when you are at a credit card company it's the most fun job to

0:54.8

have is to reward your customers for doing business with you.

0:59.6

And we had such success at Citi with our US Thank You rewards program that we extended it to 11 international

1:06.4

markets and we managed it centrally so that we're able to deliver a unified digital first

1:11.7

loyalty experience across the globe and leverage our

1:14.6

partnerships to deliver value to all of the markets.

1:17.3

So do you have the same airline transfer partners here as you do in Singapore?

1:22.1

Singapore? Singapore?

1:23.0

There are some differences.

1:24.0

Some of the markets have local carriers that might not be relevant

...

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