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Why you can't stop shopping.

The psychology brands don't want you to know.

Welcome to the Frugal Friends podcast, where you'll learn to save money, embrace simplicity, and live a rich life.

Here are your host, Jen and Jill.

On Sunday, I walked into the grocery store for Bogo chicken nuggets, and I walked out with $98 worth of groceries.

And so today, we're talking about the psychology of shopping, because spending money isn't always about a lack of self-discipline.

We're going to break down the four

psychological triggers that get you to buy the stuff that retail doesn't want you to know and how to

identify and overcome each one. When I'm upset, the only option is shopping. All I want is to spend

money. All I want is new clothes. There's nothing that's going to make me feel better except shopping. Welcome, Fugo Friends. I'm Jen. I'm Jill. And if you love shopping,

you are in the right place because we think fragility is about spending money wisely, not not

spending it at all. So you can shop and you can enjoy it. So if that sounds like you,

please hit the subscribe button because that's what we talk about over here. And I had that

experience on Sunday. That was a real experience that I had. Despite knowing all that we know about the psychological triggers that kind of

susceptible.

I knew I was going to buy a couple things, but when I walked out 15 Bogo's later,

and granted, like, part of that was like a big thing of like pork tenderloin that was Bogo.

...