Why you can't get that jingle out of your head

On Point with Meghna Chakrabarti

WBUR

Talk Show, News, On Point, Daily, Npr

4.3 • 3.9K Ratings

🗓️ 20 February 2026

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

We all know jingles – those catchy tunes that have advertised products for decades from candy to car insurance. But how do they work, and more importantly, are they having a comeback?

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Transcript

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0:00.0	Support for WBUR comes from MathWorks, creator of MATLAB and Simulink Software for Technical Computing
0:07.2	and Model-based Design. MathWorks, accelerating the pace of discovery in engineering and science.
0:13.6	Learn more at MathWorks.com. Support for WBUR comes from Is Business Broken? A podcast from the Marotra Institute at
0:22.4	Boston University that explores
0:24.3	questions like, why is innovation
0:26.3	in health care so hard? Is
0:28.4	ESG just greenwashing?
0:30.4	And of course, is business broken?
0:33.1	Listen, wherever you get your
0:34.4	podcasts. WBUR
0:36.9	Podcasts, Boston.
0:45.0	This is On Point. I'm Amory Severson, in for Magna Chakra Barthi.
0:49.6	Last December, Romeo Bingham, a 26-year-old caregiver from Tacoma, Washington, posted a video on
0:56.2	TikTok of a little song they came up with.
0:59.3	I have a theme song for Dr. Pepper, and it goes like this.
1:02.9	Dr. Pepper, baby, it's good and nice.
1:08.2	That's it.
1:09.4	Five catchy seconds, just for fun.
1:12.2	But like I did put in the caption of that video,
1:15.4	Dr. Pepper's praise to reach out to me.
1:18.5	I have a proposition for you.
1:20.4	We can make thousands.
	...

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