Hey, my friend, welcome to the art of online business podcast.

My name is Rick Mulready and I'm an online business coach.

I'm an ads expert and most importantly, I'm a dad.

And this show is where we help established online course creators and coaches create more profit, more impact, with less

hustle. All right, let's get into it.

Hey, hey, what's up my friends? Rick Mulready here, episode number 639 here on the podcast. And for today's quick tip,

I want to sort of share kind of a cautionary tale, if you will. And I'm not trying to scare

you in any way. But the reason I wanted to share this with you is because I'm seeing this more and more.

And A, I don't want this to be you.

And B, if you are doing what I'm about to share with you, that you can, that this episode

can bring a lot of awareness to it and give you some pointers on making some changes.

Okay.

And so essentially for so many online businesses, 2020 and 2021 were some of the best years of their business.

Right.

Those two years is just an anomaly, basically. Those two years

are an anomaly of, of a lifetime. People were stuck at home so much of the time. They had way

more time on their hands. They were adapting to, you know, schools going online, you know, online virtual

teaching. And so all these changes made for kind of a gold rush for so many online businesses.

And what I'm seeing right now is that a lot of online businesses are using the exact

same tactics, exact same messaging as they did in 2020 and 2021 today.

And if that's you, you've got a disconnect going on, right?

It might even be that you have the exact same offers that you did during 2020 and 2021.

...