Hey, my friend, welcome to the art of online business podcast.

My name is Rick Mulready and I'm an online business coach.

I'm an ads expert and most importantly, I'm a dad.

And this show is where we help established online course creators and coaches create more profit, more impact, with less

hustle. All right, let's get into it.

All right. What's that, my friend? Welcome to episode number 638 here on the podcast. So seeing episode number, the number 638, I had this

dream last night. So I've done close to at this point 700 episodes of podcasting. I've been podcasting

now for nine years. And I had this dream last night where this, I don't know who it was, but some guy was looking at the microphone here.

And if you watch my, if you watch these episodes on my,

the art of online business YouTube channel, you,

you see my mic, mic set up and so forth.

So anyway, he was looking at the angle of how I've had the microphone. and I've had this angle in the microphone for years and years,

and he was like, oh no, you've been doing it wrong. It has to be like this.

And I had this complete breakdown in my dream, mind you.

These are the things I dream about. But he was like, no, no, no, it's, it's, you have to it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, I'm, it's, it's, I'm, it's, I'm, it's, I'm wanting to share that with you. But hey, let's stop in mind right now as I recorded this early morning here. So my guest today, she's a returning guest, Judith Katan, and she's a

member of my accelerator coaching program. And what I wanted to do with this interview here with

Judith is share with you behind the scenes of bringing a brand new offer to light.

And for about two months now, when I'm recording this, the middle of September,

we have been talking about it. She came to me a couple months ago and said,

I'm thinking about this new offer.

Now, whenever an existing business owner comes to me and starts off the conversation that way,

I immediately have a red flag because I want to make sure why are we jumping to a new offer when the existing offer still has room to breathe, room to grow.

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