The reality is it may be more challenging to buy assets in certain parts of the market cycle.

You really need to learn what your buy rate criteria is.

You really need to figure out what that is.

The first thing that I see why people are not closing Barber, one of the co-founders of Jake and Gino.

And in this how-to video, we're going to be discussing why you are not closing deals in this part of the market cycle.

Before we jump in and get started, please do me a big favor.

Hit me a big like, subscribe to the channel so we can continue to grow this channel. If you do that, it helps us out tremendously.

We get the message out because what we're trying to create here with Jake and Gino,

we're trying to really build a community of multifamily investors to get out there and to learn

how to buy right,

manage, right, finance, right? So like, subscribe the channel. Let's jump in. Because to me,

I've been struggling for the last 10 years or so coaching students on buying multifamily.

There are some students who are doing amazing jobs, who have no business getting into

multi-family and doing great. You know the ones. They have no money, they have no experience,

and yet they close deals. And then you have those who have the talent, the skills, the background,

the balance sheet. They've got it all. And yet they're scratching their heads and they're

not closing deals. And talking from personal experience, I went through the same thing.

Now, we've been able to help, you know, over 150 students leave their W2 jobs.

The student base is closed probably now in excess of over 90,000 units.

They've been able to raise over $700 million.

So to me, these aren't guesses, things I'm going to share with you right now.

These are just observations that I've made over the past decades or so coaching individuals to

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