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The Journal.

Why 'Yellowstone' Is One of TV's Most Expensive Shows

The Journal.

The Wall Street Journal

News, Daily News, Business News

4.25.8K Ratings

🗓️ 12 May 2023

⏱️ 20 minutes

🧾️ Download transcript

Summary

The blockbuster Western drama about a ranching dynasty in Montana is one of the most popular shows on TV. But it’s also one of the most expensive. WSJ’s Erich Schwartzel explains how the man behind it — Taylor Sheridan — became one of the priciest bets in Hollywood. Further Reading and Watching: - Paramount Can’t Say No to the Man Behind ‘Yellowstone’: $50,000 a Week for His Ranch, $25 Per Cow - Paramount Shares Drop 28% as Streaming Costs Mount - The Race to Build the ‘Yellowstone’ Universe Further Listening: - Netflix Turns to Ads Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hollywood is making a lot of expensive television these days, and every show has something.

0:13.3

House of the Dragon has dragons, the Mandalorian has space battles, and succession has billionaires

0:26.8

on yots. But there's one show that stands out. Yellowstone. It's a Western set on a Montana

0:39.8

ranch. Our colleague Eric Schwarzl says one episode can cost close to $20 million. Yellowstone

0:48.4

is a TV show that 20 years ago we would have thought had the production quality and scale

0:54.4

of a big screen theatrical movie. It starts Kevin Costner as the kind of patriarch of

1:01.4

this, this ranching dynasty, and it's trying to be as true to the setting as possible.

1:09.4

It might be the only medic in that right? It might be. Like film on location, they have

1:17.1

a lot of horses, they have a lot of cattle. It's taken off with this really potent combination

1:25.3

of just kind of messy family drama and frontier justice. So it seems like it's kind of taking

1:32.4

us back to the John Wayne days in some ways, but it's also like Grey's Anatomy on a ranch.

1:38.5

Yellowstone was created by the writer and director Taylor Sheridan, and not long after the

1:43.6

show debuted on Paramount, it became one of the most popular shows on cable. Paramount

1:49.4

ordered more and more shows from Sheridan, making him one of the most powerful showrunners

1:54.2

in Hollywood, power that Sheridan has used to create an empire. But last week Paramount

2:02.1

announced a $1 billion loss last quarter, in part because of increased spending on streaming

2:09.3

content, which begs the question, why is Yellowstone so expensive?

2:15.9

I think this is a story about the very weird, very idiosyncratic way that Hollywood does

2:23.5

business, and what can happen when a hitmaker in Hollywood finds that perfect storm of having

2:31.7

a hit show and having a studio that can't afford to alienate him.

2:40.3

Welcome to the journal, our show about money, business, and power. I'm Kate Limebond,

2:47.1

it's Friday, May 12th.

...

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