Twitter's New CEO: The Velvet Hammer

The Journal.

The Wall Street Journal

News, Daily News, Business News

4.2 • 5.8K Ratings

🗓️ 15 May 2023

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

Linda Yaccarino established herself as an advertising sales machine at NBCUniversal. On Friday, Elon Musk announced she’d be Twitter’s new CEO. WSJ’s Amol Sharma discusses some of the challenges Yaccarino will face at the revenue- starved social media platform. Further Reading: - Meet Linda Yaccarino, Elon Musk’s New Twitter CEO and the Ad World’s ‘Velvet Hammer’ Further Listening: - Why Elon Musk's Twitter Is Losing Advertisers - Elon Musk's 'Extremely Hardcore' Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Do you want to just start out by introducing yourself and telling me how many Twitter followers
0:09.1	you have?
0:10.1	I'm a mole Sharma.
0:12.1	I'm the media marketing editor.
0:14.0	Wait hold on, let me check how many Twitter followers I have before we do this because
0:17.3	I actually don't even know.
0:20.6	I see it.
0:21.6	I see it.
0:22.6	I got your Twitter pulled out.
0:24.2	Yeah, it's lower than it used to be.
0:26.6	I mean, it's more than that.
0:27.9	It's more Twitter followers than I have.
0:29.6	So 8,412.
0:31.6	That's your number.
0:33.0	Yeah.
0:34.0	Are you an active Twitter user?
0:35.2	Yeah, I am.
0:36.2	I'm pretty active.
0:37.2	I'm just promoting our team's work, whatever I see out there that's interesting.
0:41.4	I'm pretty engaged.
0:42.4	Yeah, well, your last tweet, Garden was absolutely electric.
0:46.0	Have to imagine the opponent feels that when the momentum starts going the C's way.
	...

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