Why Writing Matters for Speakers With Hugh Culver

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 26 May 2020

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

You may see the value of writing, but do you know why writing matters for speakers?

Our guest does and he's here to tell us on the 291st edition of The Speaker Lab! Hugh Culver is a repeat guest who is a successful speaker in his own right, and also works with other speakers and thought leaders on content, blogging, and writing.

Today we'll talk about the process of writing for speakers, how it can actually help you become a better speaker, and a simple framework to help you approach writing new content. We'll even give you insights on how we produce this podcast!

There's a lot to get to so join us and listen in to this episode of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

What happens when you hit on a topic that resonates with your ideal market?
How can Google analytics help you narrow down your topics?
What are the five components of your template for writing content?
How do you follow a framework without boring your audience?
What's the downside of not using a template or a framework?
When and when not to edit your content during the writing process.
What is a common trait among the highest paid speakers?
How do you know what to outsource and what to do yourself?
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.
0:52.3	Hey, what's up? Friends? Graham Baldwin here. Welcome back to the Speaker Lab podcast.
0:55.3	Good to have you here with us today.
0:56.6	Hope you're having a great day.
0:58.5	And again, genuinely, genuinely appreciate you being here.
1:01.9	So wherever you are in your speaking journey, whether you have done zero paid gigs or
1:06.6	you've done hundreds or thousands of gigs, really, really do appreciate you being here. Really do appreciate it and it means a lot. Hey, we've got a great show for you today before we get to that. If you haven't already picked up the successful speaker, the book's been out for a couple months now. We have gotten amazing feedback from people and we so appreciate the kind words from those you have picked it up. then you definitely still, if you haven't got it, you need to go pick it up. You can go to the speakelab.com slash book to get all the information about it. You can find it on Amazon Barnes & Noble wherever you buy your books. Again, the book is called The Successful Speaker, Five Steps for Booking Gigs, Getting Paid, and Building Your Platform. It is the step-by-step guide and roadmap that you need
1:45.8	for building your speaking career. Now, today we got a great guest for you. We have a repeat guest.
1:51.0	He's been on the show multiple times, Mr. Hugh Colver. He was a successful speaker, but also
1:55.8	teaches speakers, especially, works with a lot of speakers and thought leaders about content
2:02.8	and blogging and writing.
2:04.0	And so this is a conversation we're going to have about the process for writing, why writing
2:08.3	matters for speakers, how to think about writing, how writing can actually improve your
2:12.1	speaking.
	...

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