Look, worldwide ad targeting is going to burn through all of your hard-earned money as ad spin,

but you've probably heard you need to have a wide open audience, and it needs to be a big little audience.

So in this episode, I'm going to tell you what those are, how they are different,

and how you can achieve having a wide open audience and letting

the Facebook algorithm optimize on your behalf, but not burn through and waste your money.

So I got this email from a cool lady, and here's what she said. She's like, Quajo, I've got nearly

2,000 new leads at 22 cents a lead. The CPM, as in cost

per meal, is like 73 cents. And the click-through rate is 6.22%. She didn't say what click-through

rate. Is it click-through rate all, like anywhere on the ad or is it just click through rate link,

as in on the link in the ad copy? But right away, I was alarmed when I saw this. And she confirmed

my suspicion by saying, I think that's a pretty good result. No idea if they're good quality

leads, but at least I've got another couple thousand people on my email list.

And I'm like, oh, but what does it matter if another couple thousand people are on your email list if they're not good quality leads?

And immediately my ads manager brain goes, what?

22 cents a lead?

That's way too low.

Way too low.

I mean, like, low is good, but too low is suspicious.

So I read further down and she said she recently discovered the worldwide setting on Facebook

ads. And she is not the first one to tell me about this setting. Don't make this mistake,

friend, as you're listening,

this will hurt your business because you're going to have a lot of leads on your list who just

...