If you are using a free quiz funnel to grow your online course business, please do not make this following mistake because your business needs more money so it can continue to scale profitably.

So I have a client and her business is crushing it in the field of or in a niche of brand strategy and brand development, right? And so we just started

working together about two weeks ago, three weeks ago, at the time of the recording of this video,

which is being recorded December 17th, just for Christmas. And I sent her a strategy call

questionnaire to kick off our business relationship. And one of the goals that

she fills out is that in 2024, she wants to be having her two main digital products

generating consistent sales. And she wrote even if three to five per week. And I'm like,

well, let's ask a few questions here. Like, how are those

digital products generating sales right now? One is a lightroom preset, and the other one is a

visual brand guide Canva template. And so what she told me is both of those are available on her

website. They sold during Black Friday, and is both of those are available on her website. They sold during

Black Friday and otherwise they sell here and there on her website. And so I'm thinking, all right.

Next question is, well, let's look at the sales funnel. What is the free lead magnet here? Aha. And she

tells me it's a quiz. Well, I knew it was a quiz because I had done my research before the beginning of our strategy

call.

And so I'm looking at the quiz.

And my next question is, well, I asked a few other questions.

But for the sake of this episode, the next question that really mattered was, of these

products, which one aligns most with the quiz?

Since the products are already selling here and there from website traffic, oh, and I had asked

how else she sold the products, and she told me that actually she had sold them via the

link in her bio in Instagram and sometimes through Instagram stories, which tells me that warm-ish traffic,

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