Why what style of fitness you practice doesn't matter...and the SECRET equation that our $1M+ facility owners understand that your sales people dont. | Ep 70

The Game with Alex Hormozi

Alex Hormozi

How To, Business, Entrepreneurship, Education

4.9 • 4.8K Ratings

🗓️ 11 August 2018

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

"You have to meet someone where they are." Today, Alex (@AlexHormozi) discusses how gym owners can succeed regardless of location or fitness style and emphasizes the importance of focusing on the outcome rather than the method. He also introduces a value equation for fitness and stresses the need to meet clients where they are in their fitness understanding.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:42) - Fitness style and location don't matter for success.

(5:37) - Focus on outcome, not fitness style or details.

(9:03) - Value equation: outcome × likelihood ÷ time and effort.

(11:34) - Higher prices can increase earnings. Don't settle.

(13:13) - Start with psychological win. Introduce advanced techniques.

(14:05) - Psychological needs outweigh physiological perfection. Help progress.

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Transcript

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0:00.0	Hey guys, love that you're listening to the podcast.
0:02.4	If you ever want to have the video version of this,
0:05.3	which usually has more effects, more visuals, more graphs,
0:07.8	you know, drawn out stuff,
0:09.2	sometimes it can help hit the brain centers in different ways.
0:12.4	You can check out my YouTube channel.
0:13.4	It's absolutely free.
0:14.6	Go check that out if that's what you are into.
0:16.2	And if not, keep enjoying the show.
0:18.4	Going on everybody happy Monday, we are back at it.
0:21.4	Again, with some gym watch content.
0:23.9	So I wanted to make a video for you guys about something
0:27.7	that just comes up all the time.
0:29.1	And so I figured, you know, I had this ongoing list
0:31.4	of like content things that come to me in the middle of the night,
0:34.0	or at lunches or in places that they shouldn't come
0:36.5	for whatever reason.
0:37.3	And so one of them was related to where your gym is
0:41.3	and what's our fitness you practice.
0:43.1	And the reason I want to make this video is because there are
0:45.7	always people who are gym owners,
0:47.4	who limit themselves and how 20 to 80,
	...

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