Real quick guys, if you can think about how you found this podcast, somebody probably

tweeted it, told you about it, shared it on Instagram, or something like that.

The only way this grows is through word of mouth. And so I don't run ads, I don't do sponsorships,

I don't sell anything. My only ask is that you continue to pay it forward, do whoever showed you,

or however you found out about this podcast that you do the exact same thing. So if it was a review,

if it was a post, if you do that, it would mean the world to me and you'll throw some good comment

out there for another entrepreneur. Hey, what's going on everybody? Happy Tuesday. I'm getting

on a little early today. And it's mostly because I was eating breakfast and I thought of this

topic that I wanted to make for you. And I'm like, ah, maybe a shower. And then make it,

but it's all fresh on my mind. So I ran on my closet to get this article,

clothing, which I'll talk to you about a second, and basically explain what I believe to be one of

the most solid and fundamentally sound price objections that I'm aware of. So I don't know if the

lighting is cool, but if you can see this, I'm wearing an ostrich skin jacket. And I'm wearing this

because this is actually my favorite article of clothing. It's also the most expensive thing that I

own, including all of like, well, all of I have like two suits, but it's the most expensive thing

that I own bar none. And it's also like my most prized possession. And I just think it's like really

cool when I like it. And I thought about it for a really long time. So once it's stored, I tried it

on and I was like, ah, it's too expensive. I'm not going to buy this. You know what I mean? And I

went back and then and the next day I came back again because I was actually a biggest when I bought

it. And I tried it on again. And I was like, I don't know, I'm going to get like, it's still so much.

And then finally, lay was like, if I hear you talk about this thing again, like I'm going to go

buy it. And I was like, all right, fine. So I want to go. And I don't know if you were like me,

...